My team and I explored how we could bring multiple creation workflows into a single ecosystem, allowing users to generate and manage text, visual assets, audio, and social content without switching tools. From a product experience standpoint, we focused on compressing the traditional content pipeline. Instead of the following across separate tools:

research -> drafting → editing → formatting → publishing

We designed a flow where users operate inside a unified workspace where AI acts as both generator and assistant. This shifts the user’s role from manual creator to creative director, where decision-making and iteration matter more than raw production effort.